Pataraporn Ratanapaskorn — Digital Marketing

Digital MarketerMSc · QMUL · Distinction

7.5×Conversion lift · 0.4% → 3.0%

Conversion rate · Warrix0.4% → 3.0%▲ 7.5×

Facebook views · 28 days6,863,246▲ 356.1%

Content quality+20%Warrix

Strategy

Data

Creative

Conversion rate 0.40%

FB views0

Impression

Scroll to optimise

01 Profile

I turn brand ideas into measurable growth, pairing strategy and analytics with creative that people actually stop for. Trained in London, building brands in Bangkok.

7.5×^CVR

Conversion rate lifted from 0.4% to 3.0% for Warrix Active & Lifestyle.

+356%^Views

Facebook views in 28 days, 6,863,246 in total, after reimagining the brand's social presence.

Top 10^of 43

Tabletto online marketing simulation at QMUL: £39,679 total company profit.

3.90^GPAX

BBA International Business Management, Burapha University International College.

02 Case study · Warrix Sport PCL

Taking a sports brand beyond sport.

Warrix is known for sport. Its Active & Lifestyle line, T-shirts and polos especially, was close to invisible: some customers did not know it existed. The job was to find new segments and make the line top-of-mind.

AObjective

Grow awareness of the Active & Lifestyle segment, build followers and engagement, and drive sales while widening how people see the brand.

BThe problem

A strong perception of Warrix as only a sports brand
Little awareness of the lifestyle range
Low engagement on non-sport categories

CThe move

Re-segmented the audience by behaviour, interests and lifestyle
Reimagined the social presence on Facebook, Instagram and TikTok, led by Facebook and IG
Content plans and creative briefs for designers, promotions and ad budgets tied to each campaign goal

DThe result

Followers and engagement grew on Facebook and Instagram, category awareness rose in the new segments, and conversion went from 0.4% to 3%.

fFacebook · ViewsLast 28 days · 1–28 Jul

6,863,246▲ 356.1%vs previous 28 days

Traced from the Facebook Insights report.

◎Instagram insights17 Mar – 15 Apr

Views155.1K
Interactions3.1K
New followers3,934
Profile activity2,142▲ 503.4%
Profile visits2,134▲ 511.5%

%Conversion rateLifestyle range

Before

0.4%

After

3.0%

7.5×conversion, with content quality up 20%

03 Experience

Where the work happened.

In-house performance marketing, freelance brand building and events at a bilateral chamber of commerce. Open a row for the details.

Built online marketing strategies: content plans and briefs for designers and promotions, creative direction aligned with campaign goals and market trends, and the ad budget
Analysed sales and campaign performance, especially ad data, and shipped data-driven optimisations
Ran the marketing mix: social media, website optimisation, promotions and offline activity, on an action plan with timelines, owners and milestones
Worked with external agencies and media partners on awareness and sales, and helped run high-impact marketing events

Key result

Content quality up 20%. Conversion rate from 0.4% to 3%, with measurable sales growth.

Brand identity and creative design: the rebrand, brand CI, positioning and artwork
Social media, content and analytics across Facebook, TikTok and Instagram
Marketing strategy for the brand's channels

Scope

RebrandBrand CIPositioningArtworkFacebookTikTokInstagram

Organised, coordinated and promoted projects, events and seminars, lifting member participation
Created and distributed newsletters, invitations and exhibition materials for the Chamber
Supported relationships with partners and external organisations
Helped shape a marketing strategy focused on social media and website traffic, and analysed campaign performance

Focus

EventsPR materialsPartnershipsSocialWeb

04 Selected projects · MSc, Queen Mary University of London

Campaigns, built to be measured.

01 / 05

Four briefs · four brands

From a live business game to a brand film.

Each project starts from a business problem and ends with something you can count: profit, orders, participation or feeling.

Drag or scroll →

Page from the Tabletto simulation report with traffic and profit charts

Open report page

Simbound simulation · MSc graduation project

Tabletto, an online tablet store.

Ran a simulated online shop as its owner across five rounds: researched the target market, demand and economic conditions, optimised the site for SEO and SEM, then evaluated each round's results to sharpen the next decision.

Total profit£39,679

RankingTop 10 / 43

Read the full report

View creatives

Digital marketing · Delivery app

KFC #KFCfriendsfeast

A PR campaign to win and keep university students on KFC's own delivery app: app-only discounts at orientation, an app-exclusive menu, an Instagram competition, seasonal buckets carrying promo codes, and micro-influencers before launch. Points on every order bring people back.

TargetUniversity students

GoalMore app orders, more often

ChannelsInstagram · TikTok · campus booths

RetentionPoints on every purchase

LEGO Creator's Corner campaign steps: design, share, named box, exhibition

View campaign

Integrated digital communications

LEGO Creator's Corner

In the UK, loyalty lagged awareness and the Fan Designer feature was under-used. Fans design their own set, share it with #LEGOCreatorsCorner, and winners get their name on the box and a spot at the LEGO London exhibition.

ProblemLow loyalty vs awareness

OwnedLEGO website and app

PaidSEO · YouTube pre-roll

Pre-launchUK influencers on IG, YouTube, TikTok

Hand-drawn storyboard for a Spotify commercial, ten scenes

View storyboard

Storytelling · Brand film

Spotify, a friend on the hard days.

A cinematic commercial built from real listening moments: Spotify easing anxiety, lifting a mood and holding memories you share with people you love. Researched the brand's purpose, wrote the characters and dialogue, storyboarded ten scenes, then directed and edited the film.

PurposeEmotional connection

RoleConcept · direction · edit

05 Field notes

A year abroad, in frames.

London, Strasbourg, Paris and Copenhagen. Good marketing starts with noticing how people look, choose and buy.

Graduation gown outside the Queens' Building, Queen Mary University of London — **London · QMUL**08.24

Petite France canal, Strasbourg — **Strasbourg**07.24

Nyhavn harbour, Copenhagen — **Copenhagen · Nyhavn**08.24

Paris 2024 Olympic mascot — **Paris 2024**07.24

Reading room in a yellow gallery — **Gallery**07.24

Browsing a design bookshop — **Bookshop**08.24

Ponts Couverts towers, Strasbourg — **Ponts Couverts**07.24

Hall of plaster sculptures — **Sculpture hall**08.24

Gingerbread heart from Alsace — **Alsace**07.24

Mural reading It's almost over now — **Street mural**07.24

White architecture around a tiled pool — **White space**11.24

Graduation day, Queens' Building — **Graduation day**08.24

Scroll to walk through01 / 12

06 Education

Business by training, design by eye.

A master's in digital marketing in London, a business degree with a 3.90 GPAX, and two years of interior architecture that still shape how she sees a layout.

Pataraporn in graduation robes outside the Queens' Building, QMUL

Queens' Building, London2024

2023 — 2024London, UK

MSc Digital Marketing

Queen Mary University of London (QMUL)

Distinction

2019 — 2023Chonburi, TH

BBA, International Business Management

Burapha University, International College (BUUIC)

GPAX 3.90

2020Online · edX

Globalization, Economic Growth and Stability

Specialization certificate, IE Business School, Spain

2017 — 2019Bangkok, TH

B.Arch, Interior Architecture

King Mongkut's University of Technology Thonburi · GPAX 3.44

Transferred to business to follow the interest. The eye for space and layout came along.

07 Toolkit

Tools for the numbers and the story.

Facebook AnalyticsGoogle AnalyticsPower BIMicrosoft ExcelPowerPointSPSSPhotoshopPremiere ProMicrosoft Word

Performance marketingContent strategyBrand CIMarket researchSEO / SEMInfluencer campaignsData analysisStoryboardingEvent marketingProblem-solving

Languages

Thai and English

ThaiNative

EnglishAdvanced

Volunteer

Painting a nursery school floor

Wat Lookvua. Coordinated the departments, sourced materials and worked with sponsors.